I love clients that inspire me and other women. Shannon Bindler, the founder of the blog Sole Prescription, is a TEDx speaker, a Life Stylist and a Success coach who has helped hundreds of women make personal & career dreams a reality and/or led them to be more joyful and more themselves with inner/outer makeovers. I've been an editorial strategist and collaborator on her site since day one and the work brings me a lot of happiness.
I'm honored to work with creative risk takers like Carolina Tombolesi, the founder and creator of Urbana Sacs, a unique line of bags made from washable paper. Each bag is designed and individually handmade in her LA studio and can be immersed in water or dampened so that you can soften, cuff and shape the sac exactly how you want, resulting in no two sacs being alike. The durable paper is a sustainable lightweight material made with a variety of virgin pulp fiber blends and recycled polyester felts manufactured through cultivation not deforestation.
About Face is a stunning critically-acclaimed limited-edition coffee table book shot by celebrity photographer John Russo. Includes inspiring quotations and black and white portraits shot on vintage film of Hollywood's most recognizable young male stars. I was the editor on this book and worked closely with the art director, Becca Frank, and publisher Pixie Press Worldwide. Printed on recycled paper, by sustainable methods, with soy-based inks.
Luxury Brand Le Marché
Along with founder, Jordana Woodland, and creative director, Becca Frank, I set up the brand's popular first-year only online magazine for the luxury beauty & fashion brand Naked Princess, now known as Le Marché. The magazine along with the editorial-style social media drove more than half of the traffic to the site the first year and was the main sales driver with over 20k facebook fans in the first year (earned not bought). I was also the Chief Content Officer for the brand, and was able to help its paraben-free, cruelty-free products get featured on The View & Entertainment Tonight and in Goop/Birch Box, Martha Stewart Weddings, WWD, US Weekly and other magazines in its first year.
I've always had a thing for architects and designers. I think it's that balance of right-brain, left-brain. For M.W. Steele, I do a few hours of consulting here and there to help them elevate their brand and shape their web and social media platforms to be more engaging through an editorial approach.
M.W. Steele Group is a firm with multiple interests, an innate curiosity and drive to understand whatever challenges present themselves. They take a humanistic approach to design; and see themselves as ethnographers serving private and civic realms. The most powerful and enduring concept they've built is: community
You know that amazing feeling you get when you take ordinary objects and ingredients and turn them into something extraordinary? I LOVE that feeling. So does Wondermint, a chic lifestyle blog for creative families and kids, hosted by kids. I am the co-creator, video producer, marketer and creative director for this fun project. In less than a year it has surpassed 100k+ video views, and entered into partnerships with FamilYes Youtube Network and been featured on BlogHer, Curious.com and more. Named a Select Blogger by PopSugar.com.
My Brand Whisperer Team helped with rebranding of this amazing vegan health food cafe & juice bar in West Hollywood. Over a period of two months, we helped their owners fine tune their brand story, shot photos (thank you Coventry Automatik), built the website and blog, and spread some love on their facebook page, too. Learn more about their amazing food, nutrient-rich smoothies & tonics and cleanses at Alchemy.Cafe
Kind Traveler: A Public Benefit Corp
I love clients who are also warriors for good. Kind Traveler, a Public Benefit Corporation (PBC) fueled by a team of passionate entrepreneurs, is the first digital 'Give + Get' platform to transform travelers into a financial force that benefits the wellbeing of communities, the environment, and animals. Travelers 'give' to their favorite local or global charity and, as reward for their donation, they 'get' an exclusive rate to book directly with the world’s best hotels and unique properties. 100% of donations always given to charitable partners.
I use my editorial, social media, marketing and business development skills to help advise the Kind Traveler launch team.
I'm inspired by visuals. Still & moving. That's why I am thrilled when I find talented like-minded souls. I collaborate with Coventry Automatik on photo shoots and video shoots to help small brands create amazing content at less than half the amount it would cost them ordinarily for the quality that Coventry Automatik can produce.
Currently working on a new site for critically-acclaimed author Samuel W. Gailey. In addition to editing his manuscripts, I help run his social media campaigns and outreach on a very small budget. Through social media, good quality content and outreach, he has had his debut novel positively reviewed in The NY Times, Esquire Magazine, Publisher's Weekly and numerous other outlets and blogs, and he has participated in The LA Festival of Books, The Tucson Festival of Books, ThrillerFest, Noir At The Bar and dozens of other events.
Can We Talk Health Ed
Tracy Levine Wallace, MPH, is passionate about helping schools and organizations educate pre-teens, teens and the adults in their lives on the subject of sexual health and reproduction. No blushing required.
Brand Whisperer was happy to help Tracy with rebranding, photography, and a brand new website and blog to help spread the good she does for schools and families.
Orcas Island Lit Fest
I created this website and brand story from scratch for the non-profit Orcas Island Lit Festival. Optimal viewing is on a desktop so that one can experience the moving image on the home page and calendar with visual thumbnails. Visit the website at www.oilf.org.
I mentor teen girls around the world as they create the blog GIRL FOLK.