What I do.
I specialize in helping brands launch or rebrand by building platforms powered primarily by editorial-style content. My strategic work and execution of ideas results in websites and social media platforms that organically increase sales, S.E.O., brand interest and loyalty in a more cost-effective manner than traditional marketing. My work has resulted in clients being featured in WWD, The NY Times (including the New York Times Bestseller list for books), Goop/Birchbox, Huffington Post, US Weekly, Angeleno, LA Times, Harpers Bazaar, Martha Stewart, Entertainment Tonight, Documentary, USA Today, Publishers Weekly, Redbook & other magazines.
Who I like to work with.
I like creators & disruptors. People who like to work hard. Individuals fueled by passion. The person who maintains a sense of humor under stress. Believers. And, most of all people who enjoy the journey as much as the end result.
Who I will NOT work with.
I will not work with anyone who creates beauty products that are not cruelty-free. I won't take clients who create or market fur products. I will not help a brand that does not practice fair trade or that uses sweatshop labor. I do not work with brands who use phthalates or other clearly harmful ingredients in their products. I will not waste my time with brands that are misogynistic or demeaning to women in any way. I choose to not work with anyone who treats people, animals or the environment unkindly.
How I got here.
I've been a wearer of many hats. I also have multiple degrees (B.A. in psychology & a MFA in Screenwriting from UCLA & an EdM. from Harvard University). My writing has been featured in Elle (UK), Cosmo, Zink, and on Showtime, Fox & PBS; and has been published by Random House & Running Press. Six years ago, a friend asked me to use my writer's mind & editorial skills to help launch a publishing house, then a beauty brand. I created the brand story and smaller stories every day after that. We shared that content on social media and on a first-year-only magazine. 82% of sales could be traced back to that editorial and social media and a whole lotta other good came from those efforts. I found I had a knack for content marketing. I also witnessed the power of editorial for an online brand. More importantly, I realized I liked working with start-ups, especially around launch. I really love small start-ups, too. Women who are practically a one-person show but have the heart and drive of a team of a hundred. I was raised by this kind of woman. These women often can't afford my services, so I've created smaller consulting packages to be able to help them on their journey.
Read more about my writing and my personal journey on THE HONEST WOMAN.